Joel D Canfield is a Business Heretic. He writes books and other stuff to help you succeed, however you define success, using the trust that comes from putting a more human face on your business
New Business Heretics Weekly Radio Ballyhoo thing posted wherein Tom and I talk about quality, real and perceived, tough ethical decisions, and finding a diverse brainstorming group.
So, how’s this working for you? High enough signal-to-noise ratio? Anything we should be talking about, but aren’t? Wanna join us?
Look; there’s a comments section down there! Maybe you should say something.
Business Heretics Radio is coming soon. I’ll be joined by Tom Berarducci, who’s one smart guy with decades of experience in one of the largest corporate environments on the planet.
When we were discussing the format of the show, Tom, ever the organised planner, suggested stockpiling show ideas so we weren’t scrambling at the last minute.
I said, “Nah. How ’bout we talk about whatever’s happening that week, so it’s always fresh and hot?”
What? Don’t tell people what it’s about? How will they know to tune in for shows they’re interested in?
Well, they won’t.
We’re not looking for listeners who are interested in a particular topic. Those folks, as much as I love each and every one of them, really I do, can Google it up and read for days. And watch video and listen to audio. For days.
What we’re looking for is listeners who connect with us. If they like listening to Tom and I, well, they’ll like listening. They’ll come back. They’ll become those ‘fans’ we all read about.
Information-seekers will land, learn, and leave. Fans stick around.
You know which you are. Yeah; you. Right there. You fan, you; thanks.