Business is Broken. Together, We Can Fix It.

Joel D Canfield is a Business Heretic. He writes books and other stuff to help you succeed, however you define success, using the trust that comes from putting a more human face on your business

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A Lesson Re-Learned: Nobody Likes Surprises

May 11th, 2009

I have mentioned that, after the age of three, no one likes surprises. If you forget that, as I did earlier this week, the results can be painful.

A reader commented on one of my strongly-worded blog posts. They disagreed vehemently. I was not surprised.

What surprised me was the offline contact from the reader who explained why they took the subject so seriously; it was something they were facing in a very real way, right now.

What followed was a 5,000-word email conversation about the issue, which finally ended in complete agreement with my original post.

Here's where the 'learning experience' happens.

Re-reading the 10 pages of conversation I realized that this was information nearly anyone could benefit from. I asked if, perhaps, I could share an anonymised version of the conversation with others.

The answer was a horrified emphatic 'no!'

I realized after some thought that I had changed contexts; from a private conversation to a public forum. No, nothing had really changed, and I certainly hadn't shared anything with anyone. But simply asking the question was unexpected; the surprise we're supposed to be avoiding.

Don't go around surprising people. It doesn't work.

Seth Godin: Good Guys Finish . . .

January 26th, 2009

I try to avoid 'me, too!' posts, but Seth says what I'm thinking so I'll just point you to him.