Marketing is about telling stories. (Read Seth Godin's All Marketers are Liars.)

Change comes from emotions. (Read Chip and Dan Heath's Switch: How to Change Things When Change Is Hard.)

Meet Chris Landry. He helps people just like you tell their story. He's like a spotlight that shows the world who and what you are. He's also good people.

As Chris says:

New Business Heretics Weekly Radio Ballyhoo thing posted wherein Tom and I talk about quality, real and perceived, tough ethical decisions, and finding a diverse brainstorming group.

So, how's this working for you? High enough signal-to-noise ratio? Anything we should be talking about, but aren't? Wanna join us?

Look; there's a comments section down there! Maybe you should say something.

Ever notice how a nearby sound is louder than something farther away? I was in the bedroom, with the radio on in another room. It was loud; loud enough, anyway.

The Little One came in and sat on the bed with a bag of chips and started crunching away. And completely drowned out the radio. Now, there's no way her crunching is louder than my music (trust me) but proximity created greater apparent volume.

Closer equals louder—but it's not real.

Who sounds loud, just because they're close to you? Are your newest clients making suggestions or demands that wouldn't make sense to your old loyal cadre? Are your peers offering advice that doesn't fit? Is your mom or your brother or your neighbor telling you what you should or shouldn't do for a living?

It's a good idea to hear a wide variety of input. Hear it, but know what's loud, and what's close, and the difference between the two.